In the bustling world of digital marketing, standing out is everything. But how do you ensure that your business not only gets noticed but also captures the attention and interest of the most valuable leads?
If you are here, I’m 90% confident you tried at least one time to run a Google Ads campaign. Or maybe some Facebook Ads.
Now, did you ever:
- Struggled to know if the lead came from Facebook or Google
- Manager to match the converted leads revenue with the Ad platform
- Wonder if Google Ads are the right channel
- Tried to scale, but your Cost Per Lead went to the moon
- Run pMax campaign and got plenty of bots
I know that Google Ads has become increasing complex in the last few years.
Some people may argue that AI-era features like Smart Bidding simplifies the account structure.
While they are right, the downside is that you have less control with Smart Bidding and other automated strategies. You know the drill – one week you are happy with your leads volume and Cost per Lead, while the next everything breaks.
But there are two variables that you can (still) control: first-party data and the offer.
About This Service
That’s where I come in help.
I’m offering this service to generate better first-party data that will increase your chances to match your offer with the right audience.
As your dedicated PPC manager, I offer comprehensive management of your PPC campaigns across leading channels such as Google Ads, Facebook Ads, and YouTube Ads.
Are you measuring correctly?
Since GDPR and iOS 14 update, we’ve lost top notch attribution. Measurement became harder and harder.
Are you missing results between your CRM and Analytics platform? You’re not the only one. I’ve seen around 25 accounts in the last few months and no one had a higher than 75% match between their backend and Analytics/Ad platforms data.
Unfortunately, I’ve seen too many freelancers, agencies and in-house marketers targeting warm traffic (existing customers) just to show a too good to be true ROAS.
ROAS is not the Ultimate indicator of success
You heard me right. I won’t sell you the ultimate solution to get a 29 ROAS.
Why? The reason is simple: ROAS shows you only the return of every Ad dollar spent on a specific Ad platform (say Google Ads) based on the attribution method of the Ad platform. I’m sure you’ve seen situation when both Facebook and Google got credit for the same lead.
In short, ROAS doesn’t show you all the places that brought you a return.
If you are serious about long term success, I see only one way to achieve growth nowadays: get a holistic approach to marketing based on clear metrics.
Start with the right measuring foundations to unlock growth potential
I have run digital marketing campaigns since 2013. I understand the importance of tracking website traffic and user behavior. They are key for campaigns optimization and growth.
I’ll make sure that we can measure these aspects for your project before launching any new lead generation campaigns:
- Cold vs warm traffic
- New leads value
- New leads value
- New leads acquisition cost
- Leads to Customer Conversion rate
- Lifetime value of your leads
- Churn rate
- Annual recurring revenue
How I Approach Your PPC Advertising Strategy
Lead generation is a long-term game. I will look beyond a simple and quick lead generation setup in order to grow over time:
- Understand your offer and analyse your strengths
- Audit your current Google Ads and Facebook Ads strategy
- Build the tracking foundations to fuel your growth strategy
- Provide recommendations for offers that match with your audiences
- Analyze data and scale
Do you want my help ?
Then reach out today for a custom-made offer.
I’ll be glad to help you improve your lead generation strategy.
