TANU.AGENCY

Hello,

I’m Andrei, and my journey into the world of marketing began in 2013.

For half a decade, I honed my skills, managing substantial budgets across both French and international markets.

In 2019, driven by my innate curiosity and analytical prowess, I embarked on an entrepreneurial journey.

This led to the birth of Tanu Agency, a place where I fix broken customer acquisition.

Since its inception, I’ve had the privilege of unlocking the growth potential for over 20 businesses.

Success wasn’t a matter of pure luck.

In fact, in 90% of the cases, I noticed one key variable that can make or break the customer acquisition strategy: data.

Whether it’s through Google Ads, Facebook Ads, Organic, TikTok Ads, or other acquisition platform, data is key to perfect the most cost-effective channel mix.

Countless hours and millions in ad spend later, I’ve identified a few common challenges among businesses from various verticals:

• Struggling to cover conversion costs consistently
• Challenging to implement AI-era tailored ad campaigns
• Confusion in setting up Google Analytics 4
• Sudden breaking in Looker (Data) Studio dashboards
• Indecision over how much to invest in ads
• Difficulty in tracking conversions beyond the 7-day click window

Do you notice a pattern here?

Of course it’s data.

Nowadays, the integration of artificial intelligence (AI) and machine learning into ad platforms has reached a stage where adopting a data-driven strategy is a necessity.

So, here’s my mission for 2024 and beyond:

Enhance paid ads campaigns through informed, data-backed decisions